Football season is officially over now that the Super Bowl has ended, leaving the Seattle Seahawks victorious. Now is the time for America to refocus on basketball, with March Madness quickly approaching, and to gear up for baseball (pitchers and catchers report in just a few weeks). With a new sports season comes new sports apparel, equipment, and shoes. So many specific items need to be backed behind major names like Nike, Adidas, and Under Armor in order to ensure consumer satisfaction. There are no stores better to turn to than the ecommerce sites of Foot Locker Inc. (formerly known as Woolworth). Foot Locker Inc.’s array of stores like Lady Foot Locker, Kids Foot Locker, Eastbay, and Foot Locker offers consumers a variety of trusted ecommerce stores to suit various athletic needs and lifestyles. Their strategic use of lifestyle marketing with a sprinkling of additional celebrity endorsement has made Foot Locker Inc.’s stores an athletic force to be reckoned with.