As a marketer, the knowledge and data available now and coming in the future is great, because it leads to better decisions and more effective marketing. As a consumer, it simply terrifies me. Knowing that companies can track nearly every purchase I make, every website I visit, how I spend my time, etc. often makes me long for simpler days. Alas, I realize that technology continues to improve and that as marketers, we need to be aware of its capabilities. That’s why I overcame my willful blindness and attended the media track day of Philly Tech Week on Tuesday. The session discussed seven trends in digital marketing. Each presenter was allotted only 15-30 minutes so the topics were very high level. Philly Tech Week 2014 is the third annual celebration of technology and innovation in the Philadelphia region, covering robotics and gaming to nonprofits and government, and everything in between.